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Case study · Solar EPC

Somaya Solar replaced nine tools in 90 days.

A 23-year-old solar installer running on WhatsApp groups, Excel, Tally, and tribal knowledge moved their entire operation onto a single Pulsewright workspace — without a single workflow disruption.

The customer

Somaya Solar Solutions Pvt Ltd has been installing rooftop and ground-mount solar across Uttar Pradesh, Delhi-NCR, Haryana, and Rajasthan since the early 2000s. Their portfolio includes ~145 sites with capacities from 5 kW residential up to 2 MW industrial. They run a 12-person ops team — a mix of installation engineers, field technicians, AMC managers, and a sales team.

The mess we found

  • Tickets were customer-by-customer WhatsApp groups. ~62 active issues, no SLA tracking, no assignee accountability.
  • Leads lived in three different Excel sheets and one IndiaMART CRM that nobody logged into. ~620 open leads, no scoring, no nurture sequences.
  • Dispatch happened by phone — the supervisor calling four people each morning to figure out who was where.
  • Inventory was a two-month-stale spreadsheet plus the warehouse keeper's mental model.
  • Owner reporting was a 30-minute Sunday call where everyone had a different number for "open jobs this week".

What we built

We shipped Solar Ops Platform in seven parallel waves over 90 days:

Wave A → E

Multi-tenant foundation

11-schema PostgreSQL with RLS. Multi-channel ingest (WhatsApp, Telegram, voice, email). Service desk + CRM core.

Wave F → I

Field operations layer

Dispatch calendar, geofenced clock-in, AMC contracts, entitlement tiers, billing.

Wave J → K

Demo-winning AI surfaces

AI Copilot, ticket→KB drafts, sentiment trends, BOM variance alerts, sales leaderboards, mobile push notifications.

Wave L → M

India compliance + vertical AI

GST e-invoicing, NIC e-way bill, Truecaller/Zauba enrichment, conversational analytics, panel-photo diagnosis. Hindi UI.

Numbers from week 12

93
Features shipped
623
Leads scored by AI
₹239 Cr
Pipeline visibility
EN · हिन्दी
Bilingual workspace

What changed for the team

  • The owner now opens one dashboard, reads three numbers, knows the state of the company.
  • The Sunday call is 8 minutes, not 30.
  • Field techs clock-in with a selfie and start their day. The supervisor sees who is where without making four calls.
  • Customers WhatsApp the support number; the bot opens the ticket; the right tech is dispatched within minutes.
  • Sales reps log calls in Hindi from their personal phones. The leaderboard rewards activity, not just deals closed.

Want a similar 90-day build for your vertical?

We pick one design partner per vertical per year. If you operate at Somaya's scale or larger and the mess above sounds familiar, we should talk.

contact@pulsewright.com